China, Yao Ming, Houston Rockets, & Wine
Houston Rockets owner Leslie Alexander announced an exclusive partnership Wednesday with a Chinese company to distribute his wine brand.
Alexander formalized the agreement with Topchoice Faniya at a signing ceremony at the Toyota Center, a few hours before the Rockets' regular-season opener against Memphis.
Alexander has owned the Rockets since 1993 and has made business connections in China since signing Yao Ming in October 2002. Alexander established his vineyard in Long Island, N.Y., in 2000. He said all future vintages will be distributed in China, starting with the 2007 version.
Topchoice Faniya is one of the largest high-end imported wines in China, and is the agent for many wines from Europe and Australia.
Also Wednesday, the Rockets announced a separate partnership with Uni-President Enterprises, a Chinese food producer and distributor. The agreement includes signage rights in the Toyota Center
Alexander formalized the agreement with Topchoice Faniya at a signing ceremony at the Toyota Center, a few hours before the Rockets' regular-season opener against Memphis.
Alexander has owned the Rockets since 1993 and has made business connections in China since signing Yao Ming in October 2002. Alexander established his vineyard in Long Island, N.Y., in 2000. He said all future vintages will be distributed in China, starting with the 2007 version.
Topchoice Faniya is one of the largest high-end imported wines in China, and is the agent for many wines from Europe and Australia.
Also Wednesday, the Rockets announced a separate partnership with Uni-President Enterprises, a Chinese food producer and distributor. The agreement includes signage rights in the Toyota Center
